Established in 2003, Greek fashion house, Elena pavlou has created a distinctive identity resulting from the synthesis of cutting-edge contemporary design and radical craft.
I AM ELENA
I was born in Cyprus, a place steeped in multicultural influences since ancient history. In that environment I acquired a broad understanding of the world, which also gave me a unique perspective on things.
I graduated from the Accademia Internazionale d’ alta Moda e d’arte del costume – Koefia in Rome, in haute couture, where I experimented how to challenge things by mixing haute couture elements in prêt-à- porter. Ever since, my work is characterized by the use of unorthodox techniques, which are visible throughout my collections.
The professional part of my story started with the representation of Cyprus at the Biennale for young artists. Then on, for a few years, I designed costumes for cinema and theatre. This brief interaction with the show business world also influenced my designs. As a result of different experiences and lots of enthusiasm, I decided in 2003 to carry out my personal label. What followed are two lines, dozens of collections, fashion shows both in Athens and Cyprus and a few awards, leading to my favorite which is this: the best designer of the year 2010 at Madame Figaro awards 2011.
Having these experiences in her baggage Elena carries out her two lines –Elena Pavlou- her main collection, and her diffusion line – Two in a Gondola.
Proposing two collections, she defines her visions for fashion, season after season.
Using specific techniques such as, origami folding, creasing, and moulage draping, she translates these ideas into contemporary outside-the-box, timeless style.
She suggests a different city wear and a sophisticated premium collection for women who dare to experiment with their image and do not fear to show their unique personality and humor.
Using peculiar patterns cut in a wide variety of fabrics, the collections develop a unique style, for office-wear, cocktail and special occasion’s outfits.
In a very short time, ELENA PAVLOU gained a great commercial success. The brand’s followers are loyal to its unique design and multipurpose character.
The value-for-money policy of the brand makes the collections accessible to everyone.
Elena Pavlou evolves with each new season, proposing items that are distinguished by exceptional eco-friendly materials and artisan tradition with refinement and innovation, creating a recognizable identity and signature style.
The brand promises that is always going to be humorous, unique in details and bizarre patterns, as well as of the best quality and craftsmanship.